Open Ads + Direct Advertising + Transparency = $

A real opportunity is finally emerging for a disruptive ad solution and not an ad network that focuses on enabling publishers to sell ads direct to advertisers. Google Ad Words has conditioned lazy ad agencies, publishers & advertisers to rely on content network syndication that has zero transparency. I believe good content attracts good advertisers and a simple solution is needed to manage these direct adverting relationships. Below is a overview of the current online advertising world if you are unfamiliar with this complex and often confusing industry.

From: openads, 3 days ago




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