Ad Tech SF Wrap Up

Optimization, lift, in-text advertising, social targeting, mashup ads, geo targeting and out of home advertising were key buzz themes. I would estimate that about 1/3 of the exhibiting companies where from Southern California which further validates the growing advertising ecosystem here. Here are some companies that I spent some time with that had very differentiated offerings amongst the rest of the noise at the conference. dapper.net, lotame.com, keibitech.com, scenecaster.com , triggit.com and kontera.com

Great Web Services Need Great Distribution

I am becoming increasingly frustrated with entrepreneurs who focus too much on product design without careful consideration of how to get distribution. In the current web 2.0 world of interrelated web services it seems the widget is the answer for today's lazy entrepreneur who is trying to get user distribution. Facebook is not likely going to buy your company and you are probably going to have to monetize your service through advertising eventually. 99% of startups need and exit through acquisition so why not stay focused and build product in partnership with an industry or customer who might buy you. Advertising dollars can be spent in lots of creative ways when true marketing value is created!

Popular Posts