Will Pandora's $100M IPO & Users Kill iTunes?


How Much Is Pandora Cannibalizing iTunes Sales?
I am happy to hear that Pandora announced a $100M IPO today after being rejected by hundreds of VCs who "pooh poohed" their "advertising based" business model many years ago.  Fast forward a few years after Pandora's struggling years and almost shut down.  Pandora currently has 80M users and is raising $100M in an IPO.  This is not good news for music artists who get paid for music downloads and are quickly seeing this business dry up according to inside sources.  What will an artist like Lady Gaga do?  Up her licensing fees or partner with Pandora on a revenue share for advertising fees?

I come from the school that "if its free its me and if I have to pay no way".  I am not a great customer of Apple iTunes because I could care less about owning the music.  I just want to listen to it when I want.  Since I have been a listener to Pandora guess how much music I have purchased?  $0.  Their really is no reason to own music for consumer to want to own music or videos any longer now that advertising based streaming music services like Pandora have arrived.   I always thought the best move for Apple would be to buy Pandora to protect their iTunes music sales but it looks like that is not going to happen.

I predicted that Howard Stern would go to Pandora but that did not happen and he stayed with Sirius / XM and now you can listen to Howard on the iPhone.  I also thought that Apple will buy Pandora but that didn't happen either yet.  Here is a comparison of Rhapsody vs Pandora.  Sirius is also a  Pandora competitor but they need to get an app for the TV quickly.  Broadband speeds have doubled and even tripled over the past few years.  WiFi is very fast and reliable in most areas and 3G is maturing.  So maybe Pandora video is coming also with LTE and 4G wireless distribution?  Stay tuned and buy some shares of this disruptive company.


Popular Posts