Friday, March 17, 2017

What is the Best Header Bidding Solution?


We get emails daily from ad networks or people who say they are an ad network offering solutions to raise CPM's.  As a small publisher it is very difficult to understand what ad networks actually offer a competitive service to Google Ad Sense.

What is the best header bidding solution for a small publishers? Is it better to go with multiple ad networks or just one like Appnexus or Pubmatic?

Over the last 10 years I have watched our traffic increase steadily by 15%+ per year.  However, our advertising revenue from Google and Media.net has stayed fairly flat and not increased much at all.   Is this because Google is continually taking a bigger piece of the revenue share?

We have heard that header bidding is a solutions that can increase CPM's by 2x or 3x depending on the traffic.  Is this true for someone is a niche map crowdsourcing publishing space?

Please email me if you have a solutions or suggestions.

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