Friday, March 31, 2017

Google Finally Allows Fair Auction for Header Bidding Ad Networks


Google Removes Its 'Last-Look' Auction Advantage. The "last-look" advantage Google’s ad server gave to Google's ad exchange so bothered publishers and exchanges that it gave rise to header bidding. As of this week, that advantage is no more!

Previously, AdX would wait for all those other exchanges to submit their bids, and then give itself a chance to outbid the winner. So if Google’s exchange had two bids of $1 and $5, it would be able to beat a $4 bid from an outside exchange. Under the new auction rules, it would submit a bid of $1 (the second price) and lose the auction.

Here's how the programmatic auction will work: All EBDA exchange participants – including Index Exchange, Rubicon Project, PubMatic, Sovrn, Smaato and Gamut – submit their final bids. The DoubleClick AdExchange (AdX) also submits its final bid. And the best price wins.   Read more.


Friday, March 17, 2017

What is the Best Header Bidding Solution?


We get emails daily from ad networks or people who say they are an ad network offering solutions to raise CPM's.  As a small publisher it is very difficult to understand what ad networks actually offer a competitive service to Google Ad Sense.

What is the best header bidding solution for a small publishers? Is it better to go with multiple ad networks or just one like Appnexus or Pubmatic?

Over the last 10 years I have watched our traffic increase steadily by 15%+ per year.  However, our advertising revenue from Google and Media.net has stayed fairly flat and not increased much at all.   Is this because Google is continually taking a bigger piece of the revenue share?

We have heard that header bidding is a solutions that can increase CPM's by 2x or 3x depending on the traffic.  Is this true for someone is a niche map crowdsourcing publishing space?

Please email me if you have a solutions or suggestions.

Monday, December 12, 2016

How Many Sole Proprietorships are there in the U.S.

sole proprietors, s corps and c corps growth chart 
Today, there over 23 million sole proprietorships, 1.7 million traditional C corporations and 7.4 million partnerships and S corporations.  Over 70 percent of businesses in the United States are sole proprietorships. A sole proprietorship is a type of business that is owned and run by a single person, though it may have multiple employees.

Friday, December 02, 2016

Loud Low Flying Planes at Night From LAX

Why are Australia and New Zealand bound flights taking off to the East at LAX between 10pm-12am and sometimes later?  Loud low flying planes are now coming over Hermosa Beach and Manhattan Beach at elevations of 3,000-5,000 feet while people are trying to fall asleep.  You could imagine at 11pm at night when you kids are trying to sleep that it is extremely loud and can shake the house.  Several thousand residents are starting to complain on an open Facebook forum and we decided to publish an article to see if we could get a response.

We have documented American, Quantas and Air New Zealand flights to Australia and New Zealand taking off to the East from LAX.  Why do these Australia and New Zealand bound flights consistently take off over land to the East between 10pm & 12 am?  This is just not one night.  It has been happening very regularly.

  

Can someone please explain why the hundreds of other flights take off to the West over the ocean like this below? Several aviation experts have said that it is because of the wind direction.   However, then why are hundreds of other flights taking off to the West over the ocean like normal flight.  See the maps below.  I am not buying this explanation because it is happening too frequently.  


Tuesday, November 08, 2016

When will Fed Chairman Janet Yellen get fired?

When will Trump Fire Fed Chairman Janet Yellen?
When will Fed Chairman Janet Yellen get fired? #twitterpoll #Yellen #Election2016

A Twitter Poll of how soon Fed Chairman Janet Yellen will get fired?  Will she just resign ahead of the inevitable?  

Map of Google Search Trends on Election Day


Map of Google search terms on election day: Long wait times, provisional ballots, inactive voter status, voter intimidation, voting machine problems.

Google Search Term Election Day Map

Map of When Election Polls Close

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