Showing posts with label mobile phones. Show all posts
Showing posts with label mobile phones. Show all posts

Could Google Become The Next Wireless Giant?

Google-Fi

Google already has a significant presence in the wireless industry through its subsidiary, Google Fi. Google Fi is a mobile virtual network operator (MVNO) that provides wireless services to customers by leveraging the infrastructure of major cellular networks such as T-Mobile, Sprint (now part of T-Mobile), and US Cellular.

Opportunities Created By Google Android


Google Android, as one of the most widely used mobile operating systems globally, presents various opportunities for businesses and developers. Here are some key opportunities created by Google Android:

Looking to Acquire Public Safety Data

We are looking to acquire / partner with niche public safety map data sites or databases that we can use on our mobile advertising network. We are open to all ideas of public safety, crime and geospatial data.   Here are some data sets below we have built organically over the last 20 years. See SyndicatedMaps.com

Please email me your ideas. The smaller and more focused the better.


Are Groupon Coupons Getting Spammy?

spam coupons

The latest Groupon coupon fad reminds me of the mailing list spam days back in 1999.  Back in the day companies like Yahoo couldn't get their hands on enough lists of emails and would use these lists to pump out advertising offers left and right.  Eventually consumers got smart and had to use spam blockers and finally the Government required companies to offer opt-in email programs.  Groupon is not much different, however, this time they give you a sense of urgency by saying that inventory is limited.  Not only do most offers claim to limit the inventory but they often give you 50% off for a limited time.  Yes, it seems like a good short term promotional tool but how long will it last and what will it do for customer loyalty?

Will Groupon become a victim of their own success always chasing the next deal and lose customer support?  I think coupons should be scare commodity and not available to everyone.  If everyone has a coupon it defeats the purpose of pricing anything and creates a sense of dishonesty amongst your loyal customer base.  I think at the end of the day when this local coupon bubble pops the winners will simply be just good at local display advertising.  I think Google gets this as well and will will likely start see display ads targeted on mobile phones that show offers like this.

Groupon turned down an offer from Google to buy them for $6 billion dollars apparently and it looks like they are headed for an IPO.  I think this is a blessing in disguise for Google and they should be thankful that this did not work out.  The competition in the coupon space is furious and there are literary thousands of Groupon clones that do the same thing.   When Groupon first received funding and their valuation was north of $100M I said it was a great investor ponzi scheme and still think this.  Its a big house of hards that is only held up by the huge pile of cash they have been able to raise.  Its also not surprising to see them acquiring several companies in order to try and consolidate their competition.  I also wouldn't be surprise to see some more controversy surrounding this company get publicized before it tries to go public.  Groupon has lots of "skeletons in the closet" that will come out and at the end of the day the winners will ultimately be small niche local companies like Boomstreet who will be successful.   

Did Google's Failed Acquisition of Groupon Prompt a CEO Change?

Did Eric Schmidt fail to consummate an important acquisition of Groupon that prompted the change?  I personally am happy that Google did not buy Groupon because I think the company is very spammy.  However, the category is growing quickly and Wallstreet doesn't wait around for excuses of why the advertising giant does not have a product in the category of group buying and coupons for local businesses.

Or is it more about control and does Larry Page want more control of the company to make more acquisitions?  Is Facebook's increased threat of taking market share from the search giant prompting some paranoia.  The war is now on between company founders Mark Zuckerberg of Facebook and Larry Page of Google.   It will be interesting to see how each will handle the growing mobile advertising industry and Google has a huge head start.  It's kind of scary to see Apple and Google CEO have leadership issues as they are the two of the largest technology companies. 

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