Thursday, May 18, 2017

What Is The Best Data Marketplace or API for Selling / Sharing Map Data?


Does anyone know what the best data marketplace is for selling / licensing geospatial map data?  I have been looking for resources like this for years.  

Google Maps Marketplaces was developing a product like this and then scrapped it just to integrate this data into their Places product.  

ESRI has a marketplace to showcase data but there is no transactional engine to actually license the data.  

MapBox has a large map developer community but does not seem interested in creating. 

Carto seems like they could be the best company to make this happen with their data analysis products. 

Open Street Maps is an "open" platform of data but doesn't have a premium solution for developers like us who have worked for years to aggregate data sets to be compensated for data licensing.

The map market needs a solution where any data provider can upload or use a hosted map.  This data is then accessible via a map API by other developers and users.  The usage of the data is tracked and then billed directly through the system.  

Please let us know if anyone has such a solution.  



Friday, March 31, 2017

Google Finally Allows Fair Auction for Header Bidding Ad Networks


Google Removes Its 'Last-Look' Auction Advantage. The "last-look" advantage Google’s ad server gave to Google's ad exchange so bothered publishers and exchanges that it gave rise to header bidding. As of this week, that advantage is no more!

Previously, AdX would wait for all those other exchanges to submit their bids, and then give itself a chance to outbid the winner. So if Google’s exchange had two bids of $1 and $5, it would be able to beat a $4 bid from an outside exchange. Under the new auction rules, it would submit a bid of $1 (the second price) and lose the auction.

Here's how the programmatic auction will work: All EBDA exchange participants – including Index Exchange, Rubicon Project, PubMatic, Sovrn, Smaato and Gamut – submit their final bids. The DoubleClick AdExchange (AdX) also submits its final bid. And the best price wins.   Read more.


Friday, March 17, 2017

What is the Best Header Bidding Solution?


We get emails daily from ad networks or people who say they are an ad network offering solutions to raise CPM's.  As a small publisher it is very difficult to understand what ad networks actually offer a competitive service to Google Ad Sense.

What is the best header bidding solution for a small publishers? Is it better to go with multiple ad networks or just one like Appnexus or Pubmatic?

Over the last 10 years I have watched our traffic increase steadily by 15%+ per year.  However, our advertising revenue from Google and Media.net has stayed fairly flat and not increased much at all.   Is this because Google is continually taking a bigger piece of the revenue share?

We have heard that header bidding is a solutions that can increase CPM's by 2x or 3x depending on the traffic.  Is this true for someone is a niche map crowdsourcing publishing space?

Please email me if you have a solutions or suggestions.

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