I am becoming increasingly frustrated with entrepreneurs who focus too much on product design without careful consideration of how to get distribution. In the current web 2.0 world of interrelated web services it seems the widget is the answer for today's lazy entrepreneur who is trying to get user distribution. Facebook is not likely going to buy your company and you are probably going to have to monetize your service through advertising eventually. 99% of startups need and exit through acquisition so why not stay focused and build product in partnership with an industry or customer who might buy you. Advertising dollars can be spent in lots of creative ways when true marketing value is created!
