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Why Do Big Companies Fear Using Crowdsourced Data?
We have been crowdsourcing map data for over 15 years, long before the term "crowdsourcing" was coined by an article in 2006. The more I speak with large companies about crowdsourced data the more I begin to understand why most large companies and governments fail at collecting and using crowdsourced data for their benefit.
Companies that are successful at crowdsourcing now and in the future are lean and mean. They are self-funded, bootstrapped by advertising, or subsidized by a large parent company. Some license data as well to other mapping companies but this is a tough business. Owning and taking a risk on building data sets is the future of geospatial crowdsourcing. Buying versus building is a better solution for big companies in my opinion. |
Top 10 Reasons Why Large Companies & Government Fail at Crowdsourcing Data
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