Direct vs. Automated Ad Network Sales Growth

Direct ad network sales and automated ad network sales (programmatic advertising) are two different approaches to selling and buying advertising inventory. Here's a comparison of the two:

Google Ad Manager Will Make Publishers More Money

Google Ad Manager is a comprehensive ad management platform that provides publishers with tools to monetize their digital content effectively. While using Google Ad Manager can potentially help publishers generate more revenue, several factors contribute to the overall financial success of publishers using the platform: